| Title | A Multi-Channel Advertising Budget Allocation Using Reinforcement Learning and an Improved Differential Evolution Algorithm |
| Publication Type | Journal Article |
| Year of Publication | 2024 |
| Authors | Li M, Zhang J, Alizadehsani R, Pławiak P |
| Journal | IEEE Access |
| Volume | 12 |
| Keywords | Advertising, Budget allocation with constraint, Complexity theory, Costs, differential evolution, Heuristic algorithms, Market research, marketing, Optimization, Q-learning, Reinforcement Learning, Resource management, Social networking (online), social networks |
| DOI | 10.1109/ACCESS.2024.3429359 |
